Specialties of International Business Department
(1) Business Administration (International Business)
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of International Business Administration is the key course of the subject of Business Administration which is established many years ago. Long time of experience enriched the teaching and research ability of the staff. This course was set up for the purpose of fostering the talents at international business for the capital of China, who are in urgent need in the fast development of market economy of Beijing and the whole China as well. The College learns from the experience and expertise of the training of international business professionals from U.K. and other foreign countries, aiming to make senior professionals for the business in China. Internationalization and application are the two key points of the degree.
The objective of the degree:
The course aims to meet the need of practical managerial professionals in economics for the capital of China. The graduates are equipped with both the conceptual theory and basic practical skills in macroeconomics, microeconomics, management science, accountancy and financial management, corporate strategic analysis and marketing. They must learn to use the knowledge to interpret and solve the problems in business management in the social, cultural and economic environment of the metropolis of Beijing. They are also trained to cooperate in teamwork.
Main courses offered:
Management Science, Economics, Marketing, International Marketing, Management Information System, Statistics, Accounting Principles, Financial Management, Corporate Strategical Management, International Business, Business Law, International Commercial Law, Principles and Practice of International Trade, International Business English, International Finance and Settlement, , International Finance and Settlements, International Business Negotiation, etc.
Career Opportunities:
Graduates from the International Business Administration course find employment in all sorts of business companies, private and public sectors with international business. The course enables them to handle business planning, organizing, and management.
(2)Business Administration (Meetings and Exhibitions Management)
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of Business Administration (Meetings and Exhibitions Management) is the key course of the subject of Business Administration which is established many years ago. Long time of experience enriched the teaching and research ability of the staff. This course was set up for the purpose of fostering the talents at meetings and exhibitions business for the capital of China, who are in urgent need in the fast development of market economy of Beijing and the whole China as well. The College learns from the experience and expertise of the training of professionals of meetings and exhibitions business from Germany and other foreign countries, aiming to make senior professionals for the business in China. Internationalization and application are the two key points of the course.
The objective of the degree:
The course aims to meet the need of practical managerial professionals in the business of meetings and exhibitions for the capital of China. The graduates are equipped with both the conceptual theory and basic practical skills in economics, management science, law and management of meetings and exhibitions, with practical experience in the operation procedures of scheming, marketing, management and service. The students can be responsible for the practical task of planning, designing, advertising in industry and teaching and research jobs.
Main courses offered:
Management Science, Microeconomics, Macroeconomics, Management Information System, Statistics, Accounting Principles, Financial Management, Corporate Strategical Management, Marketing in the Business of Meetings and Exhibitions, Business Law, Meetings and Exhibitions Management, Estimation and Budget of the Projects of Meetings and Exhibitions, Introduction to Exhibition Hall Management, Meeting and Exhibition Design, Comparative Studies on the Business of Meetings and Exhibitions, Practice on Program Planning for Meetings and Exhibitions, and so on.
Career Opportunities:
Graduates from Business Administration (Meetings and Exhibitions Management) course find employment in all sorts of business companies, private and public sectors with business of meetings and exhibitions. The course enables them to handle planning, organizing, designing and advertisement of meetings and exhibitions.
(3) Business Administration (Finance and Security)
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of Business Administration (Finance and Security) came into existence in 2001 from the three-year course of Business Administration (Finance and Security) taught by many excellent staff in this field. The course is welcomed by the students for its features in teaching and research innovation that has been adapted to the need of the community and its close cooperation with the society.
The objective of the degree:
The students will be trained as qualified professionals with practical skills, knowledge and competence in law, management and economics. They are equipped with theoretical knowledge and basic methods of finance and security and the ability to handle management, transactions and investment in this field. The proficiency in computer and the language of English in communication and management is compulsory to the graduates after China’s access to WTO.
Main courses offered:
Economics, Money and Banking, Accounting Principles, Financial Management, Commercial Bank Operations Management, International Commercial Banking Business, Investment and Security Analysis, Principles and Practice of Investment Banking, Portfolio Management and Mutual Funds, Financial Innovations and Venture Capital Investment, Financial Information Systems, etc.
Career Opportunities:
When you graduate you may be employed by the banks and division of securities of corporations to deal with management, marketing, consultation, brokage in the business of banking, investment, securities, futures and capital management.
(4) Financial Management
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of financial management came into existence from the three-year course of financial accounting taught by many staff in this field. The aim is to give the student an understanding of the basic theoretical knowledge in accounting, finance and financial management. The students are trained with methods and techniques of this field with the aim of immediate application to critically evaluate and solve practical problems in different contexts.
The objective of the degree:
The students will be equipped with theoretical knowledge and basic methods of modern corporate financial accounting and management. They must have the ability and expertise of handling the practical situations of financial accounting, financial analysis and management, project appraisal, investment analysis and decision. They also must be well train in computerized financial management.
Main courses offered:
Economics, Enterprise Management Science, Money and Banking, Accounting Principles, Financial Management, Investment Economics, Cost Accounting, Managerial Accounting, Corporate Finance, Project Evaluation, Portfolio Management and Mutual Funds, International Finance and Settlements, Auditing Principles, Financial Information Management Systems, Economy-related Law, Tax Law, etc.
Career Opportunities:
When you graduate you may choose careers in all kinds of industrial and commercial corporations, government, public sectors, banking, accounting services and so on dealing with financial management, accounting, investment analysis and consultation, and financial planning.
(5) Accounting
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of accounting came into existence from the course of accounting and finance taught by many excellent staff in this field. The aim is to give the students an understanding of the basic theoretical knowledge in accounting, auditing and business management that will be useful throughout the students’ career. The students are trained with accounting methods and techniques with the aim of immediate application to critically evaluate and solve practical problems in different contexts.
The objective of the degree:
The students will be trained as qualified accountants equipped with theoretical knowledge and basic methods of modern corporate accounting and finance in the fields of management, economics, law and accountancy. They must have the expertise of handling financial appraisal and supervision and other complicated practical accounting.
Main courses offered:
Management Science, Microeconomics, macroeconomics, Management Information System, Statistics, Accounting Principles, Financial Management, Marketing, Business Law, Financial Accounting, Managerial Accounting, Cost Accounting, Auditing Principles, etc.
Career Opportunities:
When you graduate you may choose careers as professional accountants or follow a variety of opportunities in all kinds of industrial and commercial corporations, public sectors, government, finance, banking, accountant office and so on dealing with business accounting, financial analysis, and auditing consultation.
(6) Marketing
Course Length: Four years
Degree: Bachelor of Business Administration
Introduction:
This degree course of marketing is one of the oldest of the College. A large number of graduates of the course are competitive with their knowledge and ability and are working with many business enterprises and multinational companies in Beijing. It is evolved to adapt itself to the contexts of international higher education by learning the advanced educational ideas and approaches of the world. Centered around the ability of the students, the course integrates the tasks of construction of knowledge, professional expertise and overall quality education, especially their proficiency in English, aiming to foster professionals handling practical and multi-disciplinary international marketing.
The objective of the degree:
The students will be trained as qualified professionals for the development of the capital, equipped with theoretical knowledge and basic methods of modern marketing, management science, international trade, material circulation, product inspection. They must know the web and its operation and can design the webpage, so that they can work in the commercial and industrial enterprises, especially the import-export companies and international rear services, handling marketing plan and management, e-marketing plan, international trade, international material circulation management.
Main courses offered:
Marketing, Basics of E-Business, Website Design, Economics, Management Science, Market Research and Forecasting, International Trade and Practice, International Material Circulation Management, Commodities and Inspection, Economy-related Law, International Business Law, Trade Negotiations, International Business English, International Business Letters and Telegrams, International Finance and Settlements, etc.
Career Opportunities:
When you graduate you may find a variety of opportunities in all kinds of industrial and commercial corporations, rear services, trade companies and so on.
(7) International Business and Trade
Course Length: Four years
Degree: Bachelor of Art in Economics
Introduction:
This degree course of International Business and Trade was established for the need of foreign trade talents of Beijing in 2004. The aim is to give the students the training of primary methods and skills of international trade, international business and administration to enable them to give quality and quantitative analysis and solutions to the management of foreign trade business.
The objective of the degree:
The students will be equipped with theoretical knowledge and basic skills of world economics, world trade and international business, familiar with common international trade rules and norms, competent in practical international business management in the innovative way in the setting of the internationalized capital of Beijing.
Main courses offered:
Materials Flow Logistics, E-Business, Management Science, International Business, Principles and Practice of International Trade, Economy-related Law, Marketing, Statistics, Economics, Financial management, Strategic Management, Human Resource Management, Business Negotiation, Business English, International Commercial Law, etc.
Career Opportunities:
When you graduate you may be employed by public sectors, government, foreign trade businesses, the division of foreign business to deal with import and export, management, planning, investigation and research.
Specialties of E-Business Department
(8) Information Management and Information Systems
Course Length: Four years
Degree: Bachelor of Art in Administration
Introduction:
The degree course of Information Management and Information Systems was established in 1996 by the title of Business Information System to cater for the enormous development of modern information technology and the need of senior talents of the internationalized city of Beijing, - for which purpose the thorough and systematic entrenchment of a comprehensive range of theoretical and practical skills relating to economics, business management, information resource management, practical application of computer technology, information systems and design and information management, constitute the essential approach. Some of junior and senior students are taught in all-English courses.
The objective of the degree:
The objective here is to equip students with the ability to analyze, design, implement and maintain information systems and to conduct research and development in the public sector, industrial and commercial enterprises, financial institutions, research institutes, etc. They will be trained with a comprehensive range of theoretical and practical skills relating to modern business management, computer science and technology, information system analysis and design, and management of information systems. An information management engineering qualification certificate, issued by the Ministry of Labor and Social Security of China, is available to successful students at graduation.
Main courses offered:
Management Science, Economics, Statistics, Operational Research, Computer Networking, Computer Programming, Data Structuring, Principles and Practice of Databases, Internet Software Application and Development, Information System Analysis and Design, E-Business, Informationization Project of Enterprises and Management, Information Resource Organization and Management, etc.
Career Opportunities:
The skills you develop on this course will help you become more confident and competent in the employment in all kinds of industrial and commercial corporations, public sectors to plan, analyze, design and implement the management information system, to manage, maintain, evaluate the operation of the information system, to structure and manage the information resources. The graduates can also conduct consultation and training for IT servers.
(9) E-Business
Course Length: Four years
Degree: Bachelor of Art in E-business
Introduction:
The degree course of E-business was established as the three-year course by the title of E-business and Information management to cater for the enormous development of modern information technology and its application in business, - for which purpose the thorough and systematic entrenchment of a comprehensive range of theoretical and practical skills relating to economics, business management, e-business, computer and information system, practical application of e-business technology and the electronic material circulation management, constitute the essential approach.
The objective of the degree:
The objective here is to equip students with the knowledge and ability to master the techniques and methods of e-business, to build e-business systems or web sites, to conduct operation and management of the business. An E-Business engineering qualification certificate, issued by the Ministry of Labor and Social Security of China, is available to successful students at graduation.
Main courses offered:
Management Science, Economics of Web, Computer Networking, Computer Programming, Principles and Practice of Databases, Internet Software Application and Development, E-Business, E-business System Construction and Management, E-Business Site Construction, E-Business and Network Marketing, Network Finance, E-business Material Circulation Management, E-business Law, etc.
Career Opportunities:
The skills you develop on this course will help you become more confident and competent in the employment in all kinds of industrial and commercial corporations, public sectors to plan, analyze, design and implement the e-business system or web sites, to manage, maintain, evaluate the operation of e-business system or web sites, to structure and manage the e-business. The graduates can also conduct consultation and training for e-business servers.
Specialties of Business Art Design Department
(10) Art Design of Environment
Course Length: Four years
Degree: Bachelor of Art
Introduction:
This degree course of Art Design of Environment came into existence from the three-year course of Art Design of Environment taught by many excellent staff in this field. The aim is to give the students the basic theoretical knowledge in art design and the training of art design thinking capabilities, design methods and techniques with the aim of creative design that will be useful throughout the students’ career of art design, research and management.
The objective of the degree:
The students will be equipped with theoretical knowledge and basic methods of modern art design. With art design and art design management as the broad thrust, the specific keynotes in this regard are the development of the student's creative design, comprehensive thinking and research capabilities, and in particular, the student's ability to act independently, in respect of the execution of interior and exterior space design and planning, designing dimensional displays, furniture, visual conduction systems and aspect design, as well as architectural modeling styles, or handling the management and marketing of an entire project.
Main courses offered:
Sketching, Architectural Colors, 3-D Formation, CAD, Color Formation Methods, Furniture Design, Lamps and Lighting Design, Visual Conduction Systems Design, Exhibition Design, Interior Design, Landscape Gardening, Exterior Environment Design, Architectural Design, Environmental Designing, etc.
Career Opportunities:
The graduates are employed by a variety of companies or research institutes in the fields of environmental art design, architectural decoration, commercial exhibition and display design.
(11)Computer-aided Art Design
Course Length: Four years
Degree: Bachelor of Art
Introduction:
This degree course of Computer-aided Art Design came into existence from the three-year course of Computer-aided Art Design. The aim is to give the students the basic theoretical knowledge in art design and the training of art design thinking capabilities, design methods and techniques with the aim of creative design that will be useful throughout the students’ career of art design, research and management in advertisement and decoration.
The objective of the degree:
The students will be equipped with theoretical knowledge and basic methods of modern art design. With art design and art design management as the broad thrust, the specific keynotes in this regard are the development of the student's creative design, comprehensive thinking and research capabilities in respect of the execution of advertisement design, decoration design, publishing design, e-game development, film and play edit, e-publishing, web design, and handling Internet-related business of culture, entertainment and e-business.
Main courses offered:
Sketching, Color Formation Methods, CAD, Commercial Photography, Advertisement Poster, Packaging Design, Book Binding Design, 3-D Cartoon Design, 3-D Formation, Web Page Design, CIS Design, Computer Image, Non-linear Editing, Multi-media Courseware, ETC.
Career Opportunities:
The graduates are employed by a variety of companies in the fields of advertisement and image design, newspaper, journal, book publishing, web media, design business of trading company and marketplace.