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News:
Prospectus for Overseas Students
Brief
Introduction to the College
General Information
Business College of
Beijing Union
University (BCBUU)
is a corporate institution of higher learning in Beijing,
subordinate to the
Beijing Municipal Commission of Education.
It was awarded the title of “Model Civil College” and “the Beautiful
Green Garden Campus in the Capital” for its neat and tidy
circumstances which is beneficial to the development of mind and
health of the students in its fine educational conditions.
 Business
College of Beijing Union University is a multi-disciplinary
institution including a variety of fields of study in its
International Business, E-business and Business Art Design
Departments. It aims at establishing a refined international college
to foster
and train talents for international business, with the purpose of
“giving service to the capital, extending its service to the whole
country, based on application, and with a remarkable
internationalization feature”. The College offers the following
disciplines in line with the development
of the time and the demand of the market, which paves the way of
employment for its graduates. They are International Business and
Trade, Business Administration, Financial Management, Marketing,
Information Management and System, E-business, Art Design, etc.
The College has grown up after years of significant development. It
got the authorization from the Beijing Municipal Commission of
Education in 2005 to confer bachelor’s degrees for all its programs.
The College has the Department of International Business, the
Department of E-business, the Department of Business Art Design, the
Division of Basic Courses, the
Division of Social Courses, the Business Practice and Training
Center, the International Training Centre, the Meetings and
Exhibitions Research Institute, the International Business Research
Institute, and the E-business Research Institute, and so on.
Since it was established over twenty years ago, the
College has been making great efforts to
explore and expand courageously its
great-leap-forward development in international education. Keeping
to the theme of development, and driven by management reform, the
College changed its concepts of education and vigorously forges
ahead managemental innovation, resulting in the new
development mode for a medium-sized institution of higher learning
in the market economy. It converted from traditional education to
quality education, from
close-in education to open-door policy at home and abroad. The
international communication
and co-operation stimulate the
improvement of internal management and the
modernization of education, so as to meet the need of the economic
development of the capital. The College endeavors to match the
education setting of the world in an all-round manner with its
international co-operation pattern at many levels, types, and
channels. It gains the reputation of the internationalized and
highly-qualified institution with superior administration and
credibility. The seminar on the Administrative Approach of Business
College and the Principal Ming Sun's Thoughts on the Collegial
Administration was
held by the Beijing Union University on 3rd December,
2004, which many leaders from the Beijing Municipal Commission of
Education attended. The China Education Television had an interview
and reported it as a special subject.
International Co-operation
The College has established co-operational education projects with
the
University of Paisley and
the
Northumbria University in the United Kingdom, the Asia
Open International University (Macao), University of Ballarat in
Australia, the Christchurch Polytechnic Institute of Technology in
New Zealand, the Chartered Institute of Technology in Singapore, and
CIMNET
– IT TRAINING ARM OF CIM, UK. It has opened the direct way of
international studies for bachelor’s and master’s degree for the
students from diverse backgrounds and of different needs. The
students here have access to many channels to choose from to study
abroad.
 The
College currently administers jointly with the University of Paisley
and the Northumbria University in UK the 3+1 co-training mode and
also the five-year mode that can grant three degrees — two
bachelor’s degrees and one master’s degree — to the successful
candidates. The modules are attractive to many students and run very
well. In this program, after having studied for three years in
Business College of Beijing Union University, the students
can apply to study in UK in their fourth year and their credits
acquired at one co-operating institution are accepted by the other,
thus t he
successful candidates can be awarded two bachelor’s degrees — from
the College and the university in Britain. After getting their
bachelor’s degree, the students may continue to study for one year
for their master’s degree, so that they may achieve three degrees
within five years. The College adheres to the basic tenets of
truthfulness and credibility, and therefore, 100 percent group visa
applicati ons
of the students to UK by the College are successful every year. In
the past five years, nearly
20% of our undergraduate students are offered the opportunity to
study abroad. They value their time, trying their best to make most
of their study and as a result, 100% of the students abroad attained
their bachelor’s degree and 85% of them proceed to the pursuit of
the master’s degrees. In order
to improve our work of selecting truly qualified students to go
abroad, the College is to set up the Overseas-studying Fund from
2005 to support talented students from families in low financial
conditions to have the chance of studying abroad.
In addition to the co-operative
programs that lead to academic degrees, some other programs are
launched by the College and Malmi School of Business in Finland, the
Hong Kong Polytechnic University, Michigan Community College in
American, University of Ulm and
IHK Nuernberg
in Germany, and so on. Currently, all departments and research
institutes of the College are working effectively to advance their
international communication and cooperation. The College carries out
successful and fruitful research cooperation with the University of
Paisley, and the Meetings and Exhibitions Research Institute with
the
partners in Germany, the Business Art Design
Department with the universities in Hong Kong and Taiwan.
Quality First
The innovations in educational modes result in the
international-oriented transformation. It has the logic that the
sound development of the students should be the center of all work.
As for the mode of the successful students, the College places more
emphasis on the quality and competence than
mere knowledge. The course schemes and curriculums are framed in
line with the demands of market economy. As far as pedagogy is
concerned, the basic task is to cultivate students’ ability and
quality and make the students take initiative in
their study. As for the quality and standard of the teaching and
administrative staff, it’s a must that all the staff should sharpen
their sense of responsibility, intensify their vocational training
and optimize the structure of their knowledge and abilities.
The College has earned its reputation through strict adherence to
the basic tenets of effective teaching and management and
discipline, and was awarded one of the class-one institutions in the
assessment of teaching and management by Beijing Municipal
Commission of Education. Building up soun d
academic disciplines is the leading concern of the College, with the
curriculum construction being the
primary development, and the classroom tuition being the cut-in
point. The College advances the teaching and administrative reform,
and makes
a thrust at the quality of teaching. The effective monitoring system
for teaching quality has been employed to help standardize the
tuition functioning and activities and proved to be working well. As
a result, it stimulates the keen sense of quality and responsibility
of all staff and urges them to heighten their professional ability
and proficiency in their career of life. On the other hand, as the
students recognize that they should play the principal role in the
study, they are conscious of their duty and participate actively and
extensively in the tuitional and administrative arrangements. A
large number of good ideas and suggestions put forward by the
students are beneficial to both the staff and the students, which
results in the enhancement
of the level of teaching and learning. The students of the College
have attained so high CET-4 pass rates at the end of their second
academic year as the average pass rates of all key universities
confirmed by
the Ministry of Education of the People’s
Republic of China. Moreover, outstanding
accomplishments have been made by our students in all kinds of
national competitions. Some top graduates were admitted by key
universities like Tsinghua University and Beijing Institute of
Technology to pursuit their double bachelor’s and master’s degree.
In order to meet the requirements of international education,
great emphasis is placed on bilingual instruction of English and
Chinese. All tuitional divisions have bilingual cou rses,
which add up to seven percent of all the courses. All-English
courses will be given to the junior and senior students of two or
three disciplines in 2006 to lay solid ground for their future work
in international business. The College attaches such importance to
the need of talent market that it vigorously launched
the courses for double certificates — both the academic and
vocational certificates and take the lead in introducing the British
International Vocation Qualification Certificate OSTA-C&G into
China. The training of e-business professionals certificates are
offered so that the students can obtain at least one or two
vocational certificates besides their academic diploma upon
graduation. As a result, the certificates
can make the graduates competitive and in a favorable condition in
their job seeking. The first time employment rates of our graduates
have been above 98% in the recent three years.
The College pays much attention to building a staff of high academic
level. About 35% of the faculty members are professors and associate
professors and the holders of doctorate or master’s degrees head up
tuition in all major subjects. The College also recruits local and
international renowned scholars and experts as the guest professors,
having a well-structured and high talented ascending academic
hierarchy. In its endeavors to satisfy the need of the training of
business professionals in the international-oriented economy of
China, the College provides excellent accommodation for foreign
academics and invites
a number of foreign teachers every year. Besides, in keeping with
the demands for practice-oriented training, the teaching staff of
the
College includes those who, in addition to their teaching status,
are qualified professionals in their subjects.
Education is the Basic Principle
The College regards the development and realization of individual
capabilities and potential as being central to its educational
approach, and moral education takes priority in the course of
quality education. It strongly relies on strict course management as
a means to realizing the objectives. The College,
among other things, requires freshmen
to live on-campus for the purposes of intensive training, during
which foreign language tuition and the enhancement of
computer-related knowledge are emphasized, thus providing every
student at the College an opportunity to enhance his or her basic
qualities and abilities.
Focused on fostering the sense of honesty, truthfulness and
regulations, the College built up the students information
management system —particularly the students credit and character
recording database, to establish credit system in which every
segment of the students education are concerned. This approach
can ensure the enhancement of the students’ moral development in
addition to their academic achievement.
After registering a course at the College the students have the
chance the select again to change courses at the end of the second
academic year, since some of the students didn’t have a thorough
understanding of the contents of the courses when they first
applied. The students are encouraged to adjust themselves to the
learning environment and work hard at the general basic subjects set
by all departments of the College during the first two years of
study.
In the interests of leveraging
existing educational resources and teaching students in accordance
with their individual aptitude levels, the College offers a number
of elective multi-layer and modular courses to students who wish to
deepen and broaden their levels of understanding and/or fortify
their skills. Various channels are open to the more energetic among
the students who wish to upgrade their degrees from a three-year
course level to undergraduate level, or from undergraduate level to
graduate level. The College has linked majors, minors and continuing
education courses into an effective basis for continuously and
progressively upgraded
education, which, in turn, has strongly engendered a desire for
further learning among students and has resulted in the contribution
of numerous appropriately qualified individuals towards alleviating
public demand in this regard.
The College
tries its best to create an optimal environment for its students.
Given the investment by the Beijing Municipal Commission of
Education in the Business Practice Center,
 the
College itself raised additional funding and has constructed a
building for
comprehensive training purposes, covering an area of 7300 m2 which,
in turn, has substantially accelerated the progressive development
of the College's business training base. To stimulate creativity,
develop practice-oriented ability as well as change-driven
adaptability among its students, the College has established
beneficial relationships with a number of companies and commercial
entities, such as Hua
Tang Yokado
Commercial Ltd. and the Beichen Group Shopping Center. In addition,
the College had the investment for a sports center, rebuilt the
sports ground, which provide favorable environment for the students’
physical development.
The Sense of Efficiency
Geared to the needs of the market economy, the College keeps up
making educational innovations and streamlining administrative
organs which are small in number but highly trained. The College
plays a leading role in the reformation of office management
modes of colleges and universities in Beijing. Now all
administrative organs of the College and the sub-divisions adopted
centralized office management mode and invested to better the office
facilities and conditions. It is one of the first institutions in
Beijing
that hire out the affairs of rear services, thus improved the
effectiveness and efficiency of administration.
In keeping with the demand from the fast development
of China’s market economy, the College is building itself into an
excellent tertiary institution, carrying out educational
innovations, holding to the guiding
principle of integrating all kinds of educational resources and
striving for progress in a scientific way. The College subscribes to
and conscientiously implements the essential
tenets of incisive educational reform, comprehensive and fundamental
enhancement of educational quality, and speeding up the pace towards
China's internationalization.
(Introduction
to the College in Chinese)
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